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Turn it on at the point of contact
With only a few seconds to capture a potential customer's attention, it is critical to disrupt their behaviour by engaging them with our clients' brands. Tap does this with clear, relevant messages delivered in innovative ways. We always operate Inside-Out, beginning at retail where customers interact directly with brands and products. Once the strategy is right, our team delivers creative retail solutions, efficiently and cost effectively. When you sell, we win.
Flair Industries is a menswear company with over eighty years experience supplying Australian men with quality suits. As sponsors of the Carlton and Collingwood football clubs, Flair was able to shoot their new 2008/2009 ranges with several famous AFL footballers.
Tap managed the project:
• Concepts, art direction and coordination of the photo shoot
• Production and print management for point of sale
• Media advertising
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