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Turn on a crowd
Big events need big ideas. There must be a unifying creative concept at every point of contact with potential customers. From international sporting and cultural events to shopping malls and road shows, Tap has the experience to bring ideas to life. It demands an incredible level of organisation and the ability to overcome seemingly impossible physical production challenges.
With only nine months to Opening Ceremony, Nike became the major apparel sponsor for the Sydney Olympics. Nike engaged Tap as a production partner to execute the multitudes of event signage, branding and retail graphics. As a global initiative, Tap worked with both Australian and US design and marketing teams to deliver innovative and logistically complicated projects that assured Nike's visual presence as the world watched the games.
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