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Turn on a crowd
Big events need big ideas. There must be a unifying creative concept at every point of contact with potential customers. From international sporting and cultural events to shopping malls and road shows, Tap has the experience to bring ideas to life. It demands an incredible level of organisation and the ability to overcome seemingly impossible physical production challenges.
Heinz Restaurant makeover
Armed with the concept and logo design from Heinz's Advertising Agency, Tap were engaged to temporarily transform an existing restaurant in Fitzroy St, St.Kilda into a Heinz Baked Beans restaurant. This fun project was intended as a stunt to attract media/PR opportunities so that not only the local community benefited from the event, but the whole State heard about it. The entire café, which served an array of delicious Baked Beans meals, was rebranded and fitted out, complete with signage, bean bags, stools, menu, artwork, etc. Midnight bump in to midnight bump out.
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