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Turn on a crowd
Big events need big ideas. There must be a unifying creative concept at every point of contact with potential customers. From international sporting and cultural events to shopping malls and road shows, Tap has the experience to bring ideas to life. It demands an incredible level of organisation and the ability to overcome seemingly impossible physical production challenges.
With the opening date of Commonwealth Games fast approaching, the City of Melbourne approached Tap to come up with some spectacular branding ideas. The object was to spread excitement and more importantly, cover the ugly hoardings and scaffolding used for the restoration of St Paul's Cathedral. Wrapping buildings usually takes months of planning and execution. But Tap was given eight weeks from concept to completion. Taking full responsibility, we delivered at every location well before the Opening Ceremony.
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