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Turn on a crowd
Big events need big ideas. There must be a unifying creative concept at every point of contact with potential customers. From international sporting and cultural events to shopping malls and road shows, Tap has the experience to bring ideas to life. It demands an incredible level of organisation and the ability to overcome seemingly impossible physical production challenges.
2008 Merchandise Retail Venues - Australian Open Shop, merchandise marquee and portable merchandise booths
A strong retail presence was required to get more customers through the merch andise outlets at the 2008 Australian Open. Tap conceived, designed and implemented exciting, vibrant retail spaces that encouraged spend and gave customers a great experience. With a more visible, interactive and aspirational shopping experience than ever before, Tap capitalised on the Australian Open br and, increased awareness of the Tennis Australia organisation and encouraged customer loyalty. The fun and excitement of this high profile event was communicated clearly at retail level, translating into record sales.
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