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Turn on a crowd
Big events need big ideas. There must be a unifying creative concept at every point of contact with potential customers. From international sporting and cultural events to shopping malls and road shows, Tap has the experience to bring ideas to life. It demands an incredible level of organisation and the ability to overcome seemingly impossible physical production challenges.
2007, 2008, 2009, 2010 Corporate offices, precinct signage, retail venues, marquees, event branding, media branding, special events... building the brand from the inside-out.
Tap and Tennis Australia have been on an exciting journey together throughout the fastest growing and most successful period in the history of the Australian Open. Over the past three years, TA has worked together with Tap and the creative agency McCann Erickson, to create a brand presence and customer experience that 'sings' the Tennis brand and excites the consumer... from the CEO's office to the flagpoles of Tullamarine airport. |
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