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Turn it on at the point of contact With only a few seconds to capture a potential customer's attention, it is critical to disrupt their behaviour by engaging them with our clients' brands. Tap does this with clear, relevant messages delivered in innovative ways. We always operate Inside-Out, beginning at retail where customers interact directly with brands and products. Once the strategy is right, our team delivers creative retail solutions, efficiently and cost effectively. When you sell, we win.
 Leading audio publishing business Bolinda, came to Tap with a new logo design, a few boxes of CDs and a verbal brief to create a retail Point of Sale display stand. We submitted three 3D renderings complete with iPod listening post. Within 48 hours a version was selected for prototype, followed soon after by a production run.
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