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Turn it on at the point of contact With only a few seconds to capture a potential customer's attention, it is critical to disrupt their behaviour by engaging them with our clients' brands. Tap does this with clear, relevant messages delivered in innovative ways. We always operate Inside-Out, beginning at retail where customers interact directly with brands and products. Once the strategy is right, our team delivers creative retail solutions, efficiently and cost effectively. When you sell, we win.
 Spring/Summer 2008-2009 Collection Tap managed every step in the process – we sourced the talent and location, art directed the photo shoot, designed/produced the catalogue and website and managed the design, production and installation of instore visuals. Solid planning, an intimate understanding of the target market, amazing product and excellent photography resulted in one of the best campaigns Anthea Crawford has ever produced.
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