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Turn it on at the point of contact
With only a few seconds to capture a potential customer's attention, it is critical to disrupt their behaviour by engaging them with our clients' brands. Tap does this with clear, relevant messages delivered in innovative ways. We always operate Inside-Out, beginning at retail where customers interact directly with brands and products. Once the strategy is right, our team delivers creative retail solutions, efficiently and cost effectively. When you sell, we win.
For over six years, Tap worked with Nike as both a retail marketing agency and production partner with projects including a multitude of retail executions, the Sydney Olympic Games and five Australian Open Tennis events. The challenge was to create a unifying idea that would work on the grand scale of Niketown and smaller Nike stores, as well as wholesale sports stores. Our creative was designed to make connections at every point of contact along the route to purchase - from across the street, to entering the store, riding the escalator, holding a product in hand and checking out at the register.
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