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Turn it on at the point of contact With only a few seconds to capture a potential customer's attention, it is critical to disrupt their behaviour by engaging them with our clients' brands. Tap does this with clear, relevant messages delivered in innovative ways. We always operate Inside-Out, beginning at retail where customers interact directly with brands and products. Once the strategy is right, our team delivers creative retail solutions, efficiently and cost effectively. When you sell, we win.
 It's Black Giordano wanted to make a clear and bold statement to their customers about their new "It's Black" range. Tap designed, managed and installed this sensational campaign accross Giordano's 59 stores nationally.
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